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Fractional CMO · Available Q3 2026

Hire a 20-year marketing operator to run growth.

I plug into ambitious companies as your part-time Chief Marketing Officer, take the marketing P&L on my shoulders, run the channels, hire and coach the team. Two days a week of senior leadership for the price of a junior hire.

20yrsSenior marketing leadership
1,000+Projects shipped
$7.5M+Capital raised, current portfolio
Ralph West
Ralph West
Fractional CMO · Marketing Operator
Currently operating 6 brands

Brands I’ve operated marketing for

Cali Life Co. Maverik Asher Capital Hidden Beach RV Resort Wyyerd Fiber Promotion Choice Appraiser X Suite K&S Alfa Romeo Ting Fiber SCORE Mentors Texana Bank Petrobras I Heart Raves Cali Life Co. Maverik Asher Capital Hidden Beach RV Resort Wyyerd Fiber Promotion Choice Appraiser X Suite K&S Alfa Romeo Ting Fiber SCORE Mentors Texana Bank Petrobras I Heart Raves
01
The Pitch

Most marketing problems are not strategy problems. They are operating problems.

A brand without a system. A system without a team. A team without a leader who has actually shipped the work. I’ve shipped the work for 20 years — ran the paid acquisition, written the welcome flow, hired the designer, fired the agency. As your fractional CMO I plug in and do it again, for you. Then I leave a working team behind.

02
Three Engagement Models

Pick the depth that fits your stage.

Every engagement opens with a free 20-minute call. If it’s a fit, we move within the week.

01

Strategy Sprint

2 weeks · from $3,750

A focused dive into your business. Out the other side: positioning, channel plan, 90-day roadmap, and the hiring spec for whoever runs it next.

  • Audit of current funnel, brand & stack
  • Customer + competitor research
  • Positioning & messaging architecture
  • 90-day channel & budget plan
  • Hiring spec for your next in-house marketer
Start a Sprint
03

Growth System Build

4–8 weeks · from $7,500

A custom AI-native marketing operating system. Agent stack, prompt library, dashboards, and workflows that let 2 marketers ship like 10. Stays after I’m gone.

  • AI agent + workflow architecture
  • Custom prompt library for your brand
  • Dashboards & reporting automation
  • Documentation + team training
  • 30 days of post-launch support
Build the system
03
Proof, Not Promises

Twenty years of operating receipts.

1,000+
Projects shipped across DTC, B2B and B2C
20yrs
Senior marketing leadership in operating seats
$7.5M+
Capital raised for the current portfolio brand
195K
Social reach across managed accounts
6
Brands I’m currently operating in active roles
13+
Industries served — sunglasses to fiber to capital
Ralph West
Brazilian-American · 20 years in marketing
05
About Ralph

I’m the senior operator you call when the agency stops working.

For 20 years I’ve been the marketing leader inside DTC, B2B and B2C companies — founder at Cali Life Co., Director at Wyyerd Fiber and Promotion Choice, now CMO at Appraiser X Suite and Director of Marketing at Maverik Asher Capital. I’ve raised customer LTV, raised investor capital, hired and fired marketing teams.

What I sell now is the operating brain that comes out of all of that. You don’t hire me for theory. You hire me to come in, run the work with my own hands, and leave a working machine behind.

Roles todayFractional CMO · Director · Founder
Active brands6 in operation right now
BasedCleveland · works US-remote & LATAM
EducationLindenwood University · Anhembi Morumbi · SCORE Mentor
06
How We Work Together

Four steps. Fast. Plain. Hands-on.

01

A 20-minute call

Free. We see if there’s a fit. If not, I’ll point you to someone who is.

02

Scoping & proposal

Within 48 hours: a written proposal with scope, deliverables, timeline, and price. No surprises.

03

Week 1: audit & plan

Deep dive on your business, market, stack and team. A plan you can defend in a board meeting.

04

Week 2 onward: execute

I run the work. Weekly cadence with you. Monthly KPI review. You see the machine being built in real time.

07
From the People I’ve Built With

Word of mouth.

Zac Hoyt
“Working with Ralph has been crucial to our early success. His skill in pinpointing the right investor audience, building a clear and compelling brand narrative, and developing a lead generation system that actually converts has brought real momentum. Ralph delivers more than strategy — he builds frameworks that drive action.”
Zac HoytMaverik Asher Capital
Susan Michelle Bero
“Ralph is the kind of professional who instantly earns your respect. His depth of experience in branding, marketing, and strategic growth is matched by a calm, steady presence that brings clarity and confidence to any conversation. He leads with thoughtfulness and intention.”
Susan Michelle BeroHidden Beach RV Resort
Troy Stearns
“I highly recommend Ralph as an exceptional Executive Marketing Leader. With two decades of experience, he has consistently demonstrated his ability to drive strategic growth and innovation in the ever-evolving marketing landscape.”
Troy Stearns, Ed.D.Westforge Consulting
Corinne Wallace
“I can’t recommend Ralph highly enough. Ralph has a knack for understanding what makes someone unique and finding the best way to bring that to the forefront. He helped me clarify my message and present myself in a way that truly reflects who I am.”
Corinne WallaceExecutive Upgrades
08
Common Questions

What to know before we talk.

Still wondering? Just send a note.

How is this different from hiring an agency?

An agency sells you hours from a junior team and leaves you a deck. I’m a senior operator who runs the work directly, owns the KPIs, and reports to your CEO. Same monthly spend, very different output.

How fast can you start?

From signed agreement to kickoff is typically 5–10 business days. Sprint engagements can start the week after.

Do you replace or augment our existing team?

Both, depending on stage. For pre-team companies I become the marketing leader. For companies with junior marketers, I coach and direct them so they grow into the role. The goal is always to leave a working team behind.

What industries do you take?

DTC ecommerce, B2B SaaS, investment platforms, real estate & hospitality, telecom and consumer services. Industries I’ve operated in. I turn away work outside my zone.

What if it’s not working out?

30-day exit window after the first 90 days, no penalty. The relationship continues because it’s working, not because the contract traps you.

Do you take equity?

For the right early-stage business, yes — partial equity in exchange for reduced cash. We’d talk about it on the call.

09
Let’s Talk

Twenty minutes on a call.
Free.

If it’s a fit, we move. If not, you walk away with sharper thinking and the names of people who can help.