I plug into ambitious companies as your part-time Chief Marketing Officer, take the marketing P&L on my shoulders, run the channels, hire and coach the team. Two days a week of senior leadership for the price of a junior hire — in English, Portuguese, or Spanish.
Brands I’ve operated marketing for Currently accepting new projects
A brand without a system. A system without a team. A team without a leader who has actually shipped the work. I’ve shipped the work for 20 years — ran the paid acquisition, written the welcome flow, hired the designer, fired the agency. As your fractional CMO I plug in and do it again, for you. Then I leave a working team behind.
Every engagement opens with a free 20-minute call. If it’s a fit, we move within the week.
2 weeks · from $3,750
A focused dive into your business. Out the other side: positioning, channel plan, 90-day roadmap, and the hiring spec for whoever runs it next.
From $4,750 / month · 3-month minimum
I plug in as your part-time Chief Marketing Officer. Own the marketing P&L, run the channels, hire and coach the team, and report straight to the CEO.
4–8 weeks · from $7,500
A custom AI-native marketing operating system. Agent stack, prompt library, dashboards, and workflows that let 2 marketers ship like 10. Stays after I’m gone.
Strategy, brand, and demand programs across hospitality, ecommerce, finance, automotive, telecom and capital. A small selection.
For 20 years I’ve been the marketing leader inside DTC, B2B and B2C companies — founder at Cali Life Co., Director at Wyyerd Fiber and Promotion Choice, now CMO at Appraiser X Suite and Director of Marketing at Maverik Asher Capital. I’ve raised customer LTV, raised investor capital, hired and fired marketing teams.
What I sell now is the operating brain that comes out of all of that. You don’t hire me for theory. You hire me to come in, run the work with my own hands, and leave a working machine behind.
Free. We see if there’s a fit. If not, I’ll point you to someone who is.
Within 48 hours: a written proposal with scope, deliverables, timeline, and price. No surprises.
Deep dive on your business, market, stack and team. A plan you can defend in a board meeting.
I run the work. Weekly cadence with you. Monthly KPI review. You see the machine being built in real time.
“Working with Ralph has been crucial to our early success. His skill in pinpointing the right investor audience, building a clear and compelling brand narrative, and developing a lead generation system that actually converts has brought real momentum. Ralph delivers more than strategy — he builds frameworks that drive action.”
“Ralph is the kind of professional who instantly earns your respect. His depth of experience in branding, marketing, and strategic growth is matched by a calm, steady presence that brings clarity and confidence to any conversation. He leads with thoughtfulness and intention.”
“I highly recommend Ralph as an exceptional Executive Marketing Leader. With two decades of experience, he has consistently demonstrated his ability to drive strategic growth and innovation in the ever-evolving marketing landscape.”
“I can’t recommend Ralph highly enough. Ralph has a knack for understanding what makes someone unique and finding the best way to bring that to the forefront. He helped me clarify my message and present myself in a way that truly reflects who I am.”
Operator-grade thinking on demand, brand, and the day-to-day reality of running marketing inside DTC, B2B, and B2C companies.
A founder calls asking for a go-to-market strategy. Two questions in we both realize they don’t have anyone who actually runs the channels.
Read the post →Both fractional and full-time CMOs have a place. The question is timing, revenue, and what you actually need from the seat.
Read the post →Most founders default to hiring an agency when what they need is an operator. Same monthly spend, very different outcomes.
Read the post →An agency sells you hours from a junior team and leaves you a deck. I’m a senior operator who runs the work directly, owns the KPIs, and reports to your CEO. Same monthly spend, very different output.
From signed agreement to kickoff is typically 5–10 business days. Sprint engagements can start the week after.
Both, depending on stage. For pre-team companies I become the marketing leader. For companies with junior marketers, I coach and direct them so they grow into the role. The goal is always to leave a working team behind.
DTC ecommerce, B2B SaaS, investment platforms, real estate & hospitality, telecom and consumer services. Industries I’ve operated in. I turn away work outside my zone.
30-day exit window after the first 90 days, no penalty. The relationship continues because it’s working, not because the contract traps you.
For the right early-stage business, yes — partial equity in exchange for reduced cash. We’d talk about it on the call.
If it’s a fit, we move. If not, you walk away with sharper thinking and the names of people who can help.
Reply within one business day — always.
