Writing · Updated regularly
Notes from twenty years
of running marketing.
Operator-grade thinking on demand generation, brand strategy, lifecycle, and the day-to-day reality of running marketing inside DTC, B2B, and B2C companies.
Why most marketing problems are operating problems.
A founder calls asking for a go-to-market strategy. Two questions in we both realize they don’t have anyone who actually runs the channels. Strategy is the diagnosis. Operations is the disease.
Read the post →When to hire a fractional CMO — and when not to.
Both fractional and full-time CMOs have a place. The question is timing, revenue, and what you actually need from the seat. A decision framework for founders.
Read the post →The agency vs. operator decision.
Most founders default to hiring an agency when what they need is an operator. Same monthly spend, very different outcomes. A framework for picking the right one.
Read the post →More posts in the works. Get them in your inbox →